Owner guide · More sales
How to increase restaurant sales: 8 ways that work
Most sales growth for a neighborhood restaurant comes from three places: more new guests finding you, more of your guests coming back, and keeping more of every order. Here is where to start, in order.
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Step by step
- Fix your Google listing first. Most new guests find you on Google Maps minutes before they eat. Correct hours, real food photos and one Order button that goes to your own page decide whether they pick you.
- Keep pickup orders on your own page. A delivery app keeps 15% to 30% of an order. Pickup guests who order on your own page pay you the full menu price. The chart shows what that means on 300 orders a month.
- Save every guest. An order on your own page gives you the guest’s name and number. That list is what every other idea on this page runs on.
- Fill your slow hours. Look at the hours when the kitchen is quiet and send one small offer to your own guests right before them.
- Bring regulars back. A “your usual?” text after a month away, a birthday gift, and points toward a free appetizer bring back guests who already like you.
- Raise the average order. Suggest a drink or a side at checkout, offer a family combo, and show the best sellers first on your menu.
More sales
- Slow days at your restaurant: how to fill the quiet hours
- How to raise your average order without raising prices
- How to get more lunch orders
- How to price your menu, and when to raise prices
- Restaurant promotions that do not hurt your margins
- A restaurant marketing calendar for the whole year
- How to get more pickup orders
Where the money is
A guest who already likes your food is the cheapest order you will ever get. New guests matter, but most restaurants grow faster by bringing guests back more often and keeping the full price on their orders than by spending on ads.
How EatFuti helps
EatFuti gives you your own online ordering with no commission, saves every guest, and sends each one the right offer at their own time. The free check shows where your Google listing and Order button stand today.
EatFuti is in Des Moines, Iowa, and works with independent restaurants across the United States, most of all in Iowa, Minnesota, Missouri, Kansas and Texas.
How it works with EatFuti
- Run the free check. Three minutes, no sign-up. See your Google page, where your Order button goes and how your site does on a phone.
- Say yes. Send your photos and menu, or we take the menu from your POS or online. Online ordering is live 48 to 72 hours after signup.
- Your website goes up. Built for you from your photos, menu and reviews, right after ordering is live. You approve it before it goes up.
Questions owners ask
What is the fastest way to increase restaurant sales?
Make sure your Google Order button goes to your own page, then text your own guests right before your slow hours. Both can start this week.
Do I need to spend money on ads?
Not to start. Your Google listing, your own ordering page and your guest list cost far less than ads and reach people who are already looking for food or already like you.