Owner guide · Social media

TikTok for restaurants: is it worth it?

TikTok can put your restaurant in front of thousands of people nearby for free. It works best when the videos feel real, not like ads.

Run the free check · Call (515) 493-0243 · Tiếng Việt · Español

Step by step

  1. Fix Google first. TikTok makes people curious; Google is where they check you out. Make sure your listing is complete.
  2. Show the kitchen. Noodles being pulled, broth poured, tacos pressed. Real moments do better than polished ads.
  3. Tell your story. Who you are, where the recipe came from, why you opened. Owners who talk to the camera build fans.
  4. Post often, keep it short. Short clips a few times a week. Do not over-edit.
  5. Point to ordering. Put your own ordering link in your profile and mention it in the caption.

Social media

When to skip TikTok

If you have no time, skip it and do Google and Instagram well. A dead TikTok account does not hurt, but it does not help.

EatFuti is in Des Moines, Iowa, and works with independent restaurants across the United States, most of all in Iowa, Minnesota, Missouri, Kansas and Texas.

How it works with EatFuti

  1. Run the free check. Three minutes, no sign-up. See your Google page, where your Order button goes and how your site does on a phone.
  2. Say yes. Send your photos and menu, or we take the menu from your POS or online. Online ordering is live 48 to 72 hours after signup.
  3. Your website goes up. Built for you from your photos, menu and reviews, right after ordering is live. You approve it before it goes up.

Questions owners ask

Do restaurants get customers from TikTok?

Some get a lot, especially with a strong dish or story. It is less steady than Google, so treat it as a bonus.

Should I pay food influencers?

Maybe for an opening, but make sure posts are marked as paid. Your own short videos are cheaper and steadier.